Friday, November 30, 2007

Compassionate Conservatives

During the recent Republican presidential debate, Joe Klein "attended Frank Luntz's dial group of 30 undecided--or sort of undecided--Republicans". What he observed was interesting, to say the least. Swampland (11.29.07), via BalloonJuice:
"(D)ials are little hand-held machines that enable a focus group member to register instantaneous approval or disapproval as the watch a candidate on TV. There are limitations to the technology: all a candidate has to do is mention, say, Abraham Lincoln and the dials go off into the stratosphere."

Dialing the Republicans

"In the next segment--the debate between Romney and Mike Huckabee over Huckabee's college scholarships for the deserving children of illegal immigrants--I noticed something really distressing: When Huckabee said, "After all, these are children of God," the dials plummeted. And that happened time and again through the evening: Any time any candidate proposed doing anything nice for anyone poor, the dials plummeted (30s). These Republicans were hard."

"But there was worse to come: When John McCain started talking about torture--specifically, about waterboarding--the dials plummeted again. Lower even than for the illegal Children of God. Down to the low 20s, which, given the natural averaging of a focus group, is about as low as you can go. Afterwards, Luntz asked the group why they seemed to be in favor of torture. 'I don't have any problem pouring water on the face of a man who killed 3000 Americans on 9/11,' said John Shevlin, a retired federal law enforcement officer. The group applauded, appallingly."

Nice, eh?



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