No Late Fee?

Blockbuster finds out that what you charge a customer for not returning a tape on time really is a late fee. Reuters (03.29.05):

"Blockbuster Inc., the top U.S. movie renter, has agreed to pay $630,000 to settle claims from 47 states that said its 'No Late Fees' rental policy deceived customers, the Pennsylvania attorney general's office said on Tuesday. Under the "No Late Fees" policy, Blockbuster said customers would have a one-week grace period after the rental due date. If a movie or game were returned after the grace period, the customer would be charged for the purchase of the item." Blockbuster to Settle 'No Late Fees' Claims